Turn client risk into cybersecurity revenue.
Value Aligners is the AI-powered cybersecurity sales platform that connects risk to revenue: one view of every client's findings, a vetted solution matched to each one, and the evidence to sell it.
- Uncover revenue
- Accelerate sales
- Expand services
Already an MSP partner? Log in at the MSP door
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Our team walks you through the platform on your own clients' findings.
How Value Aligners connects findings to the right solution.
The Solution Matching Engine reads findings from assessments and read-only external scans of each client, then connects every identified risk to the relevant solution. Switch a finding off and its solution goes with it.
No valid DMARC record published
Email Authentication
SPF · DKIM · DMARC
MFA is not enforced on admin & remote access
Multi-Factor Authentication
Identity
No endpoint detection and response on servers
MDR / XDR
Detection & response
Built around how an MSP sells security.
Six capabilities, in the order you use them: see the risk across every client, make the case the client can approve, then grow the revenue behind it.
Stage 1: See the risk
Client Risk Visibility
Bring findings from assessments and read-only external scans into one clear view of each client’s security posture.
Risk and Compliance Prioritization
Organize findings by severity, business impact and compliance relevance, so every client conversation starts with what matters.
Stage 2: Make the case
Solution Matching Engine
Connect every identified risk to the right solutions in the catalogue, with the finding that justifies each one.
Sales Evidence
Turn technical findings into clear recommendations and sales conversations that clients can understand and approve.
Stage 3: Grow the revenue
Vetted Cybersecurity Solutions
Expand your cybersecurity offering with solutions from vetted vendors, without building the catalogue yourself.
Security Revenue Tracking
Track commissions earned on every closed deal and the total cybersecurity revenue generated across your clients.
The numbers behind selling security from evidence.
Security is already the fastest-growing line for most MSPs. What this platform changes is where the next sale starts: from a finding in a client you already have, not from a price list.
- 67%of MSPs put security among their five fastest-growing revenue lines[1]The line you most want to grow is the one every scan on this platform feeds.
- 76%of MSPs say security is what their clients worry about most, and 64% say clients want guidance, not just tools[1]A recommendation that traces back to the client's own findings is exactly the guidance they are asking for.
- 90%of MSPs expect their cybersecurity managed services sales to grow this year[2]Your competitors are adding security. The question is whether you sell it with evidence or without.
- 1 in 3MSPs say winning new customers is their biggest challenge[1]The cheapest growth is in the book you already manage. Each scan turns one of those clients into a qualified opportunity.
- 88%of breaches at small and mid-sized organisations involved ransomware, against 39% at large ones[3]When a client is hit, the call comes to you. Finding the gap first is the difference between a renewal and a lost account.
Ten referred clients, under the published agreement
Illustrative. The $100 fee, the $200 bonus and the 17% share are the published rates; the client count, order values and the 15% vendor fee are assumptions.
- 10 clients complete an assessment and are introduced to a vendor
- $1,000 in referral fees ($100 each)
- 6 of them place a first marketplace order
- $1,200 in conversion bonuses ($200 each)
- Those 6 clients buy $8,000 of solutions each in year one ($48,000). At a 15% vendor platform fee the Value Aligners commission is $7,200
- $1,224 as your 17% share
- Programme payout, year one
- $3,424
That is the smaller line. The larger one is the thirty or so findings behind those ten clients: each is a proposal for a service you already deliver, priced on your own rate card. The 17% share also keeps paying on every renewal order.
How the MSP Partner Program works.
The short version. The agreements you accept at enrollment carry the full terms, rates and payout schedule.
- Who joins
- Managed service providers and managed security service providers who refer business clients to the platform and sell cybersecurity into them.
- How you start
- Book a demo. Enrollment is by approval: you complete the MSP application, accept the Program Terms and the Revenue-Share Agreement, and log in at the MSP door.
- What you earn
- A 17% share of the Value Aligners marketplace commission on your referred clients’ transactions, a $100 referral fee for each client who completes a security assessment and is introduced to at least one vendor, and a $200 conversion bonus on that client’s first marketplace transaction. The fee and the bonus stack. Commissions are calculated monthly and paid within 30 days of month end through Stripe Connect Express.
- Client reports
- Client reports are Value Aligners-branded today. Co-branded and white-label report output is on the roadmap.
Our Partners
Ready to grow your cybersecurity revenue?
Book a demo and we will walk through the platform on a client environment like yours.
Not an MSP? Businesses, vendors, vCISOs and channel partners each have their own door on the Value Aligners home page.